About the team
We are looking for a Head of Growth to help us take a fast-growing brand to the next level – and triple the business.
We’re a 7-person team building a beauty brand focused primarily on make-up. We already have strong products and a working acquisition model – now we need someone who can take us further and turn what’s working into a scalable system.
This is not a role for a manager of managers. We’re looking for someone who builds the engine – and is hands-on enough to run it while doing so. You won’t have a narrow, fixed lane; instead, you’ll operate across functions as an analytical doer with strong marketing intuition and experience.
You will report directly to the CEO and work closely with product, marketing, and web development teams. Expect pace, ambition, and an environment where priorities can shift quickly – adaptability is key.
Get ready to
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Lead acquisition funnel development – owning the strategy and execution of PDPs and pre-landers development (e.g. advertorials, listicles, etc.)
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Plan and manage sales campaigns end-to-end: including timing, channel mix, funnel setup, and creative direction
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Coordinate new product launches – from idea to execution
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Lead retention strategy – collaborate with email and media teams on segmentation, lifecycle flows, and repeat purchase; you define the direction, the team executes
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Own LTV targets and feed retention insights back into acquisition decisions – higher LTV enables higher CAC tolerance
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Drive conversion improvement projects to improve the on-site shopping experience, increasing add-to-cart, cross-sell rates, and overall conversion
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Support the CEO in marketing strategy development
We expect you to
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Bring a strong DTC / eCommerce background, with 4–7 years of experience in performance-driven environments
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Have experience scaling DTC brands – ideally in beauty, health, or consumer goods – and have built growth systems, not just operated existing ones
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Demonstrate a deep understanding of performance marketing, with hands-on experience owning paid social and confidently challenging cross-functional teams (media buyers, creative strategists, UX designers)
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Understand the relationship between creative and full-funnel performance, with experience exploring acquisition beyond Meta
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Have a solid understanding of lifecycle marketing – including segmentation, flow logic, and how retention metrics connect to unit economics
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Thrive in a small team environment where speed beats perfection and execution beats overthinking
Salary
Gross salary from 5000 EUR/month.
Location
We have plenty of amazing workspaces you can choose from: our headquarters in Vilnius, and we’re also exploring opportunities to build a team in Europe.
Speaking of perks:
Own your wellness
Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
Boost your daily life
Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.
Shape your growth path
Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
Drive global impact
This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.
*additional conditions apply based on your residence location.
