Meet the girl from Šiauliai. Karolina Leciūtė, Marketing Programs Lead at Kiloverse, is already in her third role, but has never applied for a job here. She never waited. She just kept showing up with better ideas.
The first time, she wanted to sell her production services. They didn’t need them. So she pitched something they didn’t know they needed — an entire in-house production house, with her running it.
Somehow, that became a six-year career.
“I never waited for the right environment. I built it — for myself and for the people around me.”
Before the pitch, Karolina was a producer, but when Covid hit, the path she expected closed. What looked like a dead end, she turned into an opportunity.
She built Kiloverse’s production house from scratch: equipment, processes, team. Most of the people who still work there, she hired herself. She’s still very proud of them. Today, she leads Marketing Programs — working with the CMO’s and creative leads from different products to make creative excellence measurable. Turning creative instinct into data.
The beer fridge theory
Karolina has always been not only creative, but also a structured manager. In a company that was, for a long time, proudly, chaotically, gloriously unstructured.
She remembers how one of the co-founders of Kilo’s group, Tadas, would say, “It’s Friday, let’s go grab a beer!” and she’d find herself hesitating for a moment, still focused on finishing what she had planned. She laughs. “He’s one of a kind — a true visionary, and I really admire his passion. For him, things seem to come to life the moment he has an idea, for me, it’s more about working steadily toward them. We just have different approaches.”
She kept nudging about a more structured approach. The former COO, Laimonas, became something of a mentor figure — someone who could find order inside chaos. But even he told her to be patient. “Don’t rush it, it’ll come.” And then he told her a theory about beer (laughs).
“First, at the start-up phase, there’s beer everywhere. Then the beer fridge finds its place in the kitchen. Eventually, it’s gone — replaced by the kind of focus that helps a company grow.”
When she returned from maternity leave, a lot had changed. Only the walls were familiar. Clearer structure. More ownership and focus on results.
“I thought — this is exactly what I had been wanting to see.” The environment she had been quietly lobbying for had built itself while she was gone.
The comeback nobody handed her
Even before returning from maternity leave, Karolina had already walked into the HR’s office with a heads-up: “I’m coming back — start thinking about where you’ll put me.” She knew she was responsible for her own next chapter.
She returned to a project management role. After half a year, she went back to HR: “I want more, and I know I have more to give.” That conversation led her to work closely with the CMO. And it was, Karolina says, the best professional match she found at Kiloverse. The CMO shared everything she knew — because she understood: knowledge shared is not power lost.
“If I know more, I bring more value. And the leader wins in the end.”
Every manager is a new level to unlock
Five managers in six years. Each one opened something new — a skill she didn’t know she had, a problem she hadn’t faced, a version of herself she hadn’t met yet.
“Each manager is like a new level in a game. You have to figure out the mechanics.”
Her current chapter is with Rita, COO. Boss level, she calls it (laughs). “I’ll be honest — stepping into something new again felt a bit overwhelming at first. I went through every stage of change: denial, resistance, even a bit of sadness…” But Karolina’s learned to see these feelings as a signal — a sign she’s exactly where she needs to be to grow.
“I can complain, I can resist, but at some point the girl from Šiauliai just switches on and says: we’ll figure it out — we always do.”
Six years in. She’s still building. Nobody brought it to her on a plate — and she wouldn’t have it any other way.
