About the team
Kiloverse is the operational force that helps ventures grow – building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.
Here, you’ll find people who want to break big in their careers – working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.
We are looking for a Google Growth Lead to transform Google into a major growth driver for our brands at Kilo. Working within the Kiloverse Core ecosystem, you will unlock Google’s potential to become a primary acquisition channel, matching our efforts on Meta.
This is a hands-on building role, not just maintenance. You will treat Google as a technical growth channel, working closely with our tech team on tracking and data infrastructure rather than just running marketing campaigns. You will own the channel strategy, manage our performance on platforms like Demand Gen, PMax, and YouTube, and lead the team scaling these efforts. You’ll start by focusing on one brand and eventually help shape our Google strategy across the entire Kilo group.
Get ready to
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Build and scale the Google channel across a portfolio of new and emerging brands – own the strategy and roadmap from tracking foundations through to demand-gen scaling, and drive the channel toward becoming a primary acquisition source.
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Own the technical backbone of the channel. Go hands-on with Google’s tracking ecosystem – server-side tagging / Google Tag Gateway, conversion APIs, offline conversion uploads, consent management, and Ads Data Hub – and work as a true technical peer to our tracking team, not just a requirements-giver.
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Implement business goals into the conversions, signals, and account structures the algorithms need, and be able to debug tagging and measurement issues directly when something breaks.
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Move spend up the funnel. Scale Demand Gen, PMax, and YouTube as genuine performance channels with ROAS and incrementality discipline, while keeping Search as a reliable baseline.
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Partner with brands’ CEOs, Marketing Managers, Creative Leads, and Tech Developers to design scalable, high-performing account structures that convert through Google.
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Stay hands-on for high-stakes technical and strategic problem solving when it counts.
We expect you to
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Have a genuinely technical background – an Engineering, Computer Science, or comparable analytical/technical degree or work experience is strongly preferred. This role requires someone who can read documentation, understand data flows, and speak the same language as engineers, not just interpret dashboards.
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Have deep, hands-on expertise in Google’s tracking ecosystem – server-side tagging / Google Tag Gateway, GA4, conversion APIs, offline conversion uploads, consent management, and Ads Data Hub. You should be able to define measurement requirements in technical detail and troubleshoot tagging/attribution issues yourself, not only delegate them.
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Have a proven track record building and scaling Google as a major acquisition channel (not just operating it), with depth across Search and Demand Gen / PMax / YouTube.
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Bring deep technical fluency in how Google actually works – bidding, signals, attribution modeling – and be comfortable getting into the technical weeds alongside a dedicated tracking team.
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Strong interpersonal communication skills, ability to work in a dynamic environment, and experience as a people manager.
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Have 6+ years of experience in tech-focused performance and growth marketing, with deep, current expertise in the Google ecosystem.
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Have e-commerce / DTC demand-generation experience and understand how to scale acquisition for subscription and e-commerce business models.
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Collaborate cross-functionally with Creative and CRO product teams to identify growth opportunities and extract high-performing insights from Search to optimize funnels and creatives.
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Be comfortable navigating ambiguity and driving change in a matrixed, portfolio-style organisation.
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Demonstrate advanced analytical capabilities, going beyond basic reporting to maximize the utilization of Ads Manager data for actionable insights.
Nice to have
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Prior experience as a growth/marketing engineer or in a hybrid marketing-ops/engineering role.
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Experience in health & wellness B2C; working knowledge of additional channels (Meta, AppLovin).
Salary
Gross salary range is 5500 – 7000 EUR/month + annual performance bonus.
Location
Our awesome headquarters in Vilnius has a hybrid model (4 days onsite, 1 flexible day remote), remote from other cities in Lithuania or remote from the EU!
Speaking of perks:
Own your wellness
Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
Boost your daily life
Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.
Shape your growth path
Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
Drive global impact
This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.
*additional conditions apply based on your residence location.
