Meet Danielė Remeikaitė, Conversion Rate Optimization (CRO) Specialist at Iteractive, part of the Kilo portfolio. She has unlocked the rare combo of data and buying psychology. Now, she’s helping our junior specialists do the same. Her career growth shows how quickly talent can thrive in the right environment.
You get paid to make people buy things. How?
Simply put, it’s about making the path from the first click to the final purchase as easy as possible. I look for anything that confuses people or stops them from buying, and I fix it.
Part of the job is A/B testing — running two versions of a page to see which people actually prefer. But it’s more than just picking winners. The real challenge begins when we’re searching for new growth opportunities and ways to sell our products. And when results drop with no clear reason, it’s on the Conversion Rate Optimization specialist to find the answer. That’s when I dive into the data. It’s a mix of being a detective, a psychologist, and a problem-solver — always on the lookout for new opportunities.
Give us one moment that shows what this job really is.
I mostly work with wellness and weight loss apps, where motivation is everything. For example, we added two simple questions to the quiz: “What is your clothing size now?’ and ‘What size would you like to be?”
It sounds like a minor detail, but it’s actually a profound psychological shift. At that moment, the user begins to visualize their transformation. That’s the magic of CRO — understanding the human mindset behind the click.
“Every word, every button, and every image either pulls forward or gives people a reason to walk away. My job is to make sure they have every reason to stay.”
Is this a data job or a creative job?
Honestly? It’s both. That’s exactly why this role clicked for me. I studied marketing and spent time in e-commerce, but I always felt caught between creativity and data — CRO is the first time I don’t have to choose. I get to combine both every single day. It’s that rare sweet spot where numbers and human behavior actually meet.
“I have to be analytical enough to spot improvement areas, and creative enough to turn data into better solutions, using psychology to understand what drives people.”
What keeps this job from ever getting boring?
My weekly plan is usually outdated by Tuesday, and I love that. One day, I’m diving deep into data; the next, I’m sketching out a new funnel— that invisible path that turns a curious stranger into a loyal user.
I act as the bridge between designers, developers, and media buyers. I have to speak everyone’s language: translating numbers into a creative vision for designers, technical logic for developers, and winning strategies for the growth team.
By the way, I always have time for one more meeting. Always.
A few things you’d tell every newcomer:
1. Respect the data — and rely on it.
Never state anything you can’t stand behind. If you’re not 100% sure about a claim, don’t say it — go find the evidence first. In this world, your ‘gut feeling’ is a great starting point, but data is the only thing that gets the final word.
2. Don’t be fooled by ‘fake’ wins.
A green arrow pointing up is exciting, but it’s not always a victory. If a metric goes up but isn’t statistically significant, it’s just noise. Don’t chase ghosts — wait for the proof that the change is real before you celebrate.
3. Be okay with being wrong.
In CRO, a “loser” test is never a waste — it’s an insight. Every time a hypothesis is proven wrong, you’ve actually just discovered one more way your customer doesn’t think. That’s progress.
Who accelerated your growth here?
My manager, Smiltė, has been a huge part of my career growth. She gives me the space to make my own decisions, the room to grow and learn from mistakes. Here, you aren’t just watching from the sidelines, you’re in the game from day one.
The community makes a difference, too. We’re constantly sharing what’s working, what’s failing, and what’s worth a shot. It’s an environment where you never have to stay stuck for long.
“The best specialists in the field are all in the same building, and they actually want to see you grow.”
Who thrives here?
Someone who gets a real rush when things change fast. If you’re the type of person who wants to understand how a business actually works in real-time, you’ll fit right in.
We have everything to level up: an internal academy, a dedicated learning budget, and the best tools in the game. The opportunities are all there — it’s just a matter of grabbing them. But honestly? The best part for me is the helpful community.
